This programme is brought to you by Idea Cellular MEDIA | Apart from sponsoring several television shows, Idea is also associating itself with on-ground events in smaller towns. Do we smell a change in Idea Cellular’s media strategy?... read more
Axe set to fall on Axe commercial
The Information and Broadcasting Ministry has taken exception to the new Axe Dark Temptation ad and asked the ASCI to have it taken off air.... read
more
Domino's strikes an emotional chord
With Rs 20 crore to spend on advertising and a new tagline after seven years, Domino's decides to bet on the emotional quotient for the very first time... read
more